Internet Technology has cut the overhead costs of the Marketing. Among the most effective form of advertising is face to face advertising. These way of promoting the products and services has been proven to be lasting because human interaction with each other creates trust and lasting business relationship. The downside of the conventional advertisement is the slow return of investment as well as the incurred cost is considerably higher than the Online Marketing. Face to face advertising requires cost like human cost, gasoline, fares, together with time and efforts just to make the product known to the right target. The loyalty of the Customer is stronger than the internet because the psychological aspect of human interaction.
However, Online marketing, due to the fast face Internet technology and the accessibility of social media has created a faster and widest range of awareness of the brand and Products. How viral can be the Marketing way of promoting the business is what matters most. Though it requires time and efforts as well and human mind to create such blogs and marketing post, its is not as costly as the old way of promoting the business. The return of investment is also faster than the speed of light as compared to the conventional way.