An important part of promoting your website is to have it listed by search engines in their search results. The higher position in search results means, more clicks and traffic for free. Good rankings in free searches is known as "search engine optimization" (SEO) which starts by having your site indexed by search engines, goes through optimizing your website content and building valuable links to it. Google is the number one search engine and it has the most dynamically changing algorithm to consider for search engine optimization, so often when we talk about SEO factors, we mean factors that will affect most of all your Google rankings. All website owners are looking for that one thing that will give top rankings with convertible traffic for as long as we hope to have them. So whenever Google announces a new factor that will influence rankings, we obsess over it.
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