According to webopedia Internet Marketing or Online Marketing, refers to advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy. There has been a rapid rise in the number of e-commerce enterprises selling goods online. But many other business models are using the internet to promote their business via websites, blogs, email, social media sites like twitter and networking sites like LinkedIn. What's more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service.
Internet marketing can be sub-categorize as Web marketing, E-mail marketing and Social media marketing.
1) Web Marketing - includes e-commerce websites, affiliate marketing, promotional or informative websites, online advertising, and organic search engine results via search engine optimization(SEO).
2) E-mail Marketing - includes both advertising and promotional marketing efforts via e-mails to current and prospective customers.
3) Social Media Marketing - involves both advertising and marketing efforts via social networks like Facebook, Twitter, YouTube etc.
4) Promoting Your Business Online - Your website is no use if nobody visits it. Simple steps like choosing a memorable name, promoting your website and driving traffic to your site via email marketing campaigns and including your web address in printed marketing materials and company stationery can all help. Social media marketing is now routinely used by many businesses to promote their businesses online and engage with customers and to build their reputation and brand.
You can also use online equivalents to traditional marketing methods advertising on other websites that your target customers are likely to visit, for example, or setting up affiliate marketing relationships with other companies. But one of the best ways to get visibility is to appear high up in search engine rankings. Search engine optimisation and pay per click are generally considered the best ways to get people to your site.